Logo Fiasco

2008-04-22T16:49:00Z | Comments: 6

Fort Collins, my hometown, "where renewal is a way of life" (ugh), is going through a branding fiasco. Check out the lifeless new logo below:

http://zcologia.com/images/terrible-ns-fc-logo.jpg

But maybe we should be grateful: it could have been much much worse (or better, for comedians). Thanks for the link, Josh.

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Re: Logo Fiasco

2008-04-22T17:35:05Z

Here's a logo quite reminescent of that of Fort Collins : my home town, Sherbrooke. The motto translation is "More than ever". Looks like those cities with wavy logos have wishy-washy mottos as well ;-). I love my home town, nonetheless !
By: Yves Moisan

Re: Logo Fiasco

2008-04-22T18:25:32Z

What is it with cities and logos this week?

Peoria's new logo, cost draw fire

By: James Fee

Re: Logo Fiasco

2008-04-22T18:30:56Z

OK how weird is this? Both Fort Collins and Peoria picked Tennessee based "branding consultants". I guess there is more to Tennessee than Elvis.
By: James Fee

Re: Logo Fiasco

2008-04-22T19:51:30Z

Same company, James. I guess the bland swirly lines and numbing tagline are their trademark.
By: Sean

Re: Logo Fiasco

2008-04-22T20:14:09Z

Wow, those look like waves to me... reminds me of a seaside or lakeside town!

Cheers
Glenn (aslo from Ft Collins )
gisuser.blogspot.com
By: glenn

Re: Logo Fiasco

2008-04-22T21:58:06Z

Not quite a logo, but on a similar topic, how about Seattle's slogan: metronatural

Yep, metronatural, lol. They actually paid $200,000 for that. :(

http://www.visitseattle.org/

By: one.person

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